Author Archives: jonahthejonah

BEMM129 was certainly one of my more interesting module choices for this master’s programme. It marks the first time at University where I was confronted with a learning experience that was solely digital, a major departure from the more traditional physical lecture-oriented teaching style that is prevalent at the University of Exeter. One of theContinue reading “Reflections on BEMM129”

TransferWise is a money transfer service with a host of banking related features which has led to it being labelled as a neobank akin to Monzo or Revolut (Khayrallah, Radia, Hickey, Singh & Xu, 2015). Initially founded in 2011, the Fintech start-up swiftly rose to prominence, attracting high profile investors such as Richard Branson (O’Hear,Continue reading “TransferWise: Borderless Banking in a Digital Age”

One would be hard pressed to find an industry that has been more rapidly altered by the emergence of the digital economy than marketing. A marketing executive from thirty years ago would be astounded by the dynamic changes and new opportunities within the field brought about by a move towards digitisation (Verma, 2018). Consequently, marketingContinue reading “Marketing: A move towards Digitisation.”

Hello there! My name is Jonah Harrison and I am currently pursuing an MSc in International Management at the Univeristy of Exeter. I am originally from a town in Kent called Sevenoaks but I moved overseas at a young age and have grown up primarily in Dubai and the south of Spain. Prior to undertakingContinue reading “Introducing Myself”