BEMM129 was certainly one of my more interesting module choices for this master’s programme. It marks the first time at University where I was confronted with a learning experience that was solely digital, a major departure from the more traditional physical lecture-oriented teaching style that is prevalent at the University of Exeter. One of the more interesting aspects of the module was that it instigated proper discussion and peer analysis of the content produced between classmates in the form of mandated comments on each blogpost alongside commentary on the shared MOOC. This enabled each module participant to gain a wider scope of knowledge on a variety of different topics pertaining to the digital economy.
The first blogpost assignment had us analysing the impact of the digital economy on a given career or job sector. Consequently, my first comment was on a blogpost relating to the impact of digitisation on the education sector. The blogpost outlined a number of trends occurring in this sector whilst also examining several key online education platforms alongside positing potential future outcomes for education (Fagan, 2020). My own reading on the subject had me convinced that the future of education lay in a hybrid approach with a human teacher making use of a digital platform (Warschauer, 2007). I chose to make my second comment on a post focusing on the future of marketing in the digital economy (Cirou, 2020), this seemed to be a pertinent choice as it reflected my own selected topic, with both of us coming to the shared conclusion that modern marketing had become predominantly based around digital marketing (Cvitanovic, 2018).
The second blogpost assignment invited us to evaluate the manner in which a business had found success via the utilisation of a digital business model. The organisation I chose to investigate was TransferWise. The information I gained from this investigation led me to comment on a blog post concerning the Funding Circle, a service which utilised a similar P2P lending application (Norrell, 2020). This aided me in gaining a greater commercial awareness regarding developments in fintech (Aladwani, 2001). My second comment on this assignment dealt with a post which introduced me to Wish, an online e-commerce platform of which I had previously been completely unaware (Morrill, 2020), thus further expanding my knowledge base in regard to dynamic digital industries.
Overall, my time with BEMM129 was highly enlightening in that the module adequately encouraged us to interact with the works of our peers, thus exposing me to a wider range of knowledge and topics than just those I had looked into individually.
Bibliography:
Aladwani, A. M. (2001). Online banking: a field study of drivers, development challenges, and expectations. International Journal of Information Management, 21(3), 213-225.
Cirou, N. (2020). Will all marketers have to be digital experts? Retrieved February 2020, from https://thedigitalcorner.business.blog/2020/02/13/will-all-marketers-have-to-be-digital-experts/
Cvitanovic, P. (2018). Navigating New Marketing Technologies, Channels and Metrics. Managing Global Transitions: International Research Journal, 16(4), 379-400.
Fagan, L. (2020). The 21st Century Teacher. Retrieved February 2020, from https://laus.business.blog/2020/02/14/the-21st-century-teacher/
Morrill, S. (2020). Wish – A Successful Digital Business Model. Retrieved January 2020, from https://stevensdigitalforay.home.blog/2020/01/23/post-3-coming-soon/
Norrell, W. (2020). The Funding Circle. Retrieved March 2020, from https://willnor.wordpress.com/2020/03/06/the-funding-circle/
Warschauer, M. (2007). The paradoxical future of digital learning. Learning Inquiry, 1(1), 41-49.
Blog Comments:
The Digital Hub 